The Lynx Effect

A luckless Indian man is suing Lynx after failing to land a single girlfriend despite faithfully using its products. Vaibhav Bedi, 26, is seeking £26,000 for psychological damage caused by the lack of any “Lynx effect”. The men's toiletry range is famous for its adverts showing scantily clad women throwing themselves at men. Bedi claims, “I used it for seven years but no girl came to me”.

 

This was reported in The Week magazine last week.